Shaw Studio Motion Graphic
Storytelling Illustrations: Bringing the Web Tool to Life
Role: Art Direction / Illustration
Agency: Sagepath Reply
Time: 2019
The Client
Shaw Flooring introduces a cutting-edge platform, Shaw Studio, designed to empower users in showcasing and selling Shaw's products through digital websites. They have enlisted our expertise to craft a promotional video that effectively communicates the capabilities and ease of implementation of Shaw Studio.
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The challenge is to create a single video that effectively explains the functionality of Shaw Studio in helping users build their websites and encourages them to join the platform.
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Our solution involves creating an illustrated video with a cohesive tone that effectively narrates the story. By adhering to a carefully crafted script and employing engaging visuals, we aim to deliver a compelling message that drives users to join Shaw Studio.
The Storyboard
We initiated the process by drafting a script outlining the features offered by Shaw Studio and then proceeded to storyboard the video. Recognizing the challenge of online sellers needing to better engage their customers, we strategically introduced Shaw Studio as the solution, highlighting its template and asset library to aid users in website creation. Utilizing paper-pencil sketches, we swiftly conveyed ideas for each scene, seeking client approval at each stage. Subsequently, we transitioned to creating line drawings and color schemes consistent with the branding. Despite the tight two-week timeline, we meticulously polished every asset for motion implementation. The result surpassed expectations, delivering an amazing outcome.
Motion Graphic
The final result of our video project exceeded expectations, seamlessly transitioning between scenes and incorporating engaging voiceover and music.
Marketing Design
In addition to the video, we offered the client a comprehensive suite of marketing design executions. This encompassed the creation of a captivating landing page, along with innovative promotional items such as USB saving cards. Furthermore, we developed compelling 3-page print ads and eye-catching standing banners for various promotional events and shows, ensuring a consistent look throughout the branding.
